For Governors Ball, I created bold and energetic illustrations inspired by stereotypical New York imagery, reimagined through a playful and colorful lens. My decision to lean into these familiar visuals from the city’s iconic foods and taxis to its bustling streets and skyline — was rooted in the idea that Gov Ball is more than just a music festival: it’s a celebration of New York itself.

Beyond the main lineup poster, I extended this visual language into staff ID cards, tickets, wristband packaging, booth graphics, and select merchandise, ensuring a cohesive and spirited brand presence. My goal was to craft visuals that not only stood out in a crowded festival landscape, but also celebrated the quirks, clichés, and charm of New York City in a way that felt both nostalgic and fresh.